Leanna Dudley, OD

Dr. Dudley completed a residency program at State University of New York College of Optometry with emphasis on vision therapy, pediatric examinations, and traumatic brain injury. She graduated from Pacific University College of Optometry with honors, and received numerous awards while in school for academic achievement and devotion to vision therapy in optometry. Dr. Dudley is an active member of the American Academy of Optometry, the College of Optometrists in Vision and Development, and the American Optometric Association and plans to pursue fellowship in these optometric organizations to further her professional development. She enjoys learning and teaching others about the role that vision plays in children and adults, and enjoys working with patients of all ages.

Sunday July 10, 10:00-12:00 noon
Visual Perceptual Therapy - Sequencing and Application
This hands-on course will explore specific and creative ways to sequence visual perceptual activities. We will discuss how each activity can be modified to meet the needs of any patient regardless of their current abilities.

Stephen Farebrother

Mr. Farebrother has 23 years experience in the insurance industry. His last 12 years have been with VSP Vision Care developing and facilitating training; the last 1.5 years specifically focused on ECPs and their staff. His territory consists of 15 states in the central United States. He has received training certifications from California State University, Sacramento and Zenger Miller Corporation. He is married to Theresa and has two grown daughters, Stephanie and Shanon, living in Kansas City, Missouri.

Saturday July 9, 9:00-10:00am
VSP's New Explanation of Payment
(CPC credit available)
This class provides an overview of VSP's Explanation of Payment including the calculations for patient costs, what VSP pays the lab and what VSP pays the practice.

Saturday July 9, 10:00-11:00am
Improving Your Capture Rate
(ABO and CPC credit available)
This class was written to share Marchon’s accumulated experience in helping independent practices turn prescriptions into eyewear sales. In the seminar, we look at the "capture rate process" in terms of six steps that connect to help meet the patient’s complete vision needs: Check-In, Patient History, Test and Dilation, Exam, Rx and Eyewear. If you measure and improve any step in this process you can improve your overall capture rate. In the seminar, we use our experience with thousands of independent practices across the country to make suggestions for improving the capture rate.

Gina Gabriel, OD MS

Gina Gabriel graduated cum laude from The Ohio State University College of Optometry in 2004. Dr. Gabriel completed a combined Pediatrics and Binocular Vision Residency and Master's degree program at Ohio State. She worked in a pediatric and binocular vision (eye-teaming) specialty clinic helping children and adults with amblyopia, eye turns (lazy eye), vergence / accommodative / and tracking problems, and those with special needs such as intellectually disabled patients. Her Master's degree research involved analyzing the focusing mechanism of three- to twelve-month-old infants. Dr. Gabriel was honored to receive The Terrance Ingraham Pediatric Optometry Residency Award, which is awarded to the top two pediatric residents in the country each year. She lives in Boulder with her husband. She enjoys riding her bike, caring for her house-plants, hiking, skiing, and traveling.

Sunday July 10, 8:00-10:00 am
New tricks for Basic Skills
Learn some new ideas to incorporate into your convergence, divergence and accommodative activities for your basic skills patient. We will also review the activities done as part of the Convergence Insufficiency Treatment Trial (CITT).

Jeff Hopkins

Jeff is the Senior Manager of Customer Communication and Professional Relations for Carl Zeiss Vision. He has presented to optometrists and opticians around the country and has guest lectured at several college of optometry campuses. Jeff graduated with a Bachelors degree from the University of Iowa and has the article “Mars Needs Glasses: Selling Eyewear to Men” published in 20/20 magazine (2006). His interests include English literature, history, music, and comedy.

Saturday July 9, 11:00-1:00 pm
Clinical Applications of Wavefront Technology
(ABO credit available)
Participants will learn the fundamental principles of wavefront aberrations, the Zernicke polynomial series, image quality evaluation, ocular aberrations, aberrometry, wavefront refractions, customized spectacle lenses incorporating wavefront-guided refractions, and improving clinical outcomes.

Saturday July 9, 3:00-5:00 pm
New Generations of Prescriptions Progressives
(ABO credit available)
The visual performance of progressive lenses has shown steady improvement over the past three decades. While there are many reasons for this improvement, a common thread is the increasing “customization” of designs to better meet the needs of specific types of wearers. With the advent of free-form technology, lenses can be customized not just for groups of wearers, but for individuals. This presentation traces the history and benefits of customization, and describes the many ways free-form can be used to enhance the wearer’s visual experience.

Juli DeWalt

Juli DeWalt is a licensed Optician with over 20 years of experience. She began her career in retail in Eugene, OR. Juli later took a job in a private Optometric practice that specialized in Pediatric care. Juli was later promoted to Optical manager, a position she held for 5 years. Juli began her career with Hoya Vision Care in October 2003 as a Territory Manager; she was recently promoted to Regional Training Manager. Juli has spoken to several groups across the Northwest and regularly conducts in-office trainings to help customers improve their staff education.

Saturday July 9, 9:00 - 10:00am
Surviving Today's Economy
(ABO and CPC credit available)

Derived from a Harvard business study, this presentation discusses ways of overcoming the economic challenges in today’s private practices by building solid relationships. We will review the foundation for a successful exchange of information. This exchange should provide a benefit to both parties, and each party must have confidence in the promise of the “something of value” held by the other. To build trust, the parties must both meet expectations. We will also discuss relationship marketing by teaching ways that build long-term mutually beneficial arrangements in which both the buyer and the seller focus on value enhancement through the creation of more satisfying exchanges.

Saturday July 9, 10:00 - 11:00am
Differentiation in Today's Modern Optical Practice
(ABO and CPC credit available)

Retail chains and mass merchandisers are commanding a bigger slice of the market each year. Differentiate yourself from the competition by using the tools, technology and resources that are currently available to YOU. Educate your staff on premium products, what makes them different and better, and how to properly recommend the best visual solutions for your patients in a simple, professional manner. Motivate your patients to purchase premium products and services that provide the best combination of vision and value.

Saturday July 9, 11:00 - 12:00 noon
Making a $1000 Sale
(ABO and CPC credit available)
This course will focus on the necessary steps to educate, offer, and provide premium sales to your patients. In a very competitive and tough market, the ability to generate premium lens sales will lead to higher patient satisfaction and profitability to your practice. We will cover the 5 steps to achieving the $1000 sale!

Saturday July 9, 12:00 - 1:00pm
Providing Exceptional Customer Service to All Your Patients
(ABO and CPC credit available)
Providing exceptional customer service to all patients is not a function, but an attitude! An attitude that is defined by first understanding what defines exceptional service; deciding what you want to provide as a level of service; learning what the customer wants; and delivering above what is expected. By following these simple steps, you will be able to deliver exceptional, consistent, and game-changing service.

Saturday July 9, 3:00 - 4:00pm
Using Managed Care to Increase Patient Satisfaction and Profitability
(ABO and CPC credit available)
In today’s competitive managed care climate it is important to consider every opportunity to capitalize on those plans that make financial and administrative sense. Managed vision care can be very profitable for the ophthalmic practice that approaches it with quality patient care and service combined with a successful approach to presenting premium products.

Saturday July 9, 4:00 - 5:00pm
Optimizing Office Efficiency
(ABO and CPC credit available)
Patient satisfaction and practice success are intertwined with every aspect of an efficient office. The impact of product turn-around time is as important as the professional’s relationship with their patients. This course identifies problem areas, as well as how to implement simple strategies that will improve patient satisfaction and practice profitability through the use of technology and proven techniques.

Keith Parker
& Janine Bugno

Keith Parker has been in the contact lens industry since 1976. His experience enables him to be an effective consultant specializing in fitting irregular corneas. Keith is Owner and President of Advanced Vision Technologies and was formerly the General Manager of Essilor. He recently served as the Immediate Past President of (CLMA) Board of Directors. Keith has participated on numerous advisory panels and lectured on contact lens related subjects throughout the United States and abroad.

Janine Bugno has been fitting contact lenses since 1991 with emphasis in specialized fittings such as multifocals, bifocals, reverse geometry, keratoconus, pediatric aphakic and other challenging fits. Janine is also an Owner with Advanced Vision Technologies and the Director of Professional Relations. Janine has given educational lectures in several states and has had an article published in the EyeWitness and Paragon.

Sunday July 10, 9:00-10:00 am
Scleral Lenses – Is Bigger Better?
(NCLE and CPC credit available)
Keith Parker
Scleral lens fitting has been utilized primarily for the fitting of highly irregular corneas due to trauma, post surgical or genetic considerations. Until recently, very little was known about the sclera and these very large designs which placed the entire weight of the lens beyond the cornea and limbus.
Traditional thinking of the basic sclera considered the sclera to be a very flat curvature. Traditional scleral designs incorporated conventional corneal lens peripheral systems consisting of a series of flattening peripheral curves to create both alignment and edge clearance on the sclera. The basic designs were based on many assumptions that have now been proven incorrect.
This course will present new understandings of the sclera discovered through clinical studies recently performed at Pacific University. Design concepts challenging current approaches to scleral lens fitting will be discussed.

Sunday July 10, 11:00-12:00 noon
Troubleshooting GP Lenses
(NCLE and CPC credit available)
Keith Parker & Janine Bugno
GP lens dispensing is on the increase in today’s Eye Care Practice. Several factors contribute to this rise such as interest in multifocals for the expanding Presbyopic Population, and the effectiveness of GP lenses in fitting the irregular cornea of many post surgical and diseased corneas.
Utilization of the new applications of GP lenses creates the need for better understanding of troubleshooting problems associated with all types GP lenses. Many myths of the past have discouraged many fitters to offer the advantages of new GP Lens materials and designs.
This course will present common problems associated with GP lenses and will offer solutions aiding in the success of GP lens dispensing increasing success with patients who benefit greatly with GP lenses.

Sunday July 10, 10:00-11:00 am
When the Solution is the Problem
(NCLE and CPC credit available)
Janine Bugno
This course is designed to inform the participant about various contact lens solutions – how they are different but yet similar and the ramifications when used incorrectly. The importance of instructing patients on the proper care regimen and how to maintain patient compliance will be discussed. Does the patient really understand the importance of proper compliance? Class discussion will show how to select the proper compliance modality to better accommodate the patient’s individual needs.

Meagan Petraitis, OD and Nick Doyle, OD

Meagan J. Petraitis, O.D., joined Dishler Laser Institute in 2008 after graduating with honors from the Illinois College of Optometry in Chicago. During her clinical training, she completed a three-month LASIK internship at the Dishler Laser Institute and has experienced knowledge of pre- and post operative care of refractive surgery patients. A perpetual student, Dr. Petraitis is passionate about education and plans to obtain her adjunct professorship from the Illinois College of Optometry.

Sunday July 10, 10:00-12:00 noon
Case Studies in Ocular Infection
(CPC credit available)
This course will discuss the most common ocular infections including, but not limited to eyelid disease, conjunctivitis, contact lens related pathology, and other ocular surface disease. Etiology, pathology, and current treatment protocols of these conditions will be discussed. Case studies will be designed to review important case history questions and clinical testing to aid in diagnosis and will also cover current management techniques. This will include a pharmacological update of current topical ocular therapeutics as well as oral medications that are useful for these conditions.

Robert Prouty, OD FAAO

Dr. Prouty graduated from Oregon’s Pacific University and completed his fellowship training in hospital-based Optometry and Geriatrics at American Lake V.A. Medical Center (VAMC) in Tacoma, Washington. While at American Lake VAMC, he received training in advanced medical management and diagnostic techniques. Dr. Prouty is a Fellow in the American Academy of Optometry (FAAO), a founding member of the Optometric Glaucoma Society (OGS) and served on the OGS executive committee. He is the founding president of the Colorado Optometric Glaucoma Society. He is the director of the University of Houston’s “Residency in Ocular Disease” at Omni and serves as an adjunct professor at several other universities. He is a recognized national lecturer and has published several articles in national and international publications.

Sunday July 10, 8:00-10:00 am
Cataracts & Innovations in IOLs from an Optics Point of View
(CPC credit available)
Today’s optometry office is more involved with cataract care than ever before. There are several innovations in Intraocular Lens (IOL) designs. This course will cover the history of IOL’s, new designs, and future developments. This course will familiarize participants with the IOL options, investigational IOL’s, and cataract post-operative expectations.

Greg Rodriguez

Greg Rodriguez's optical industry history includes 43 years in the optical field. Greg started his optical career while in the Army graduating from the MOAB school of Opticianry (1966) - fabricating and dispensing lenses. He has also owned and managed a retail optical business and has managed finishing labs. In 1994 Greg started as a sales consultant with Essilor Lenses and has earned numerous regional and national awards for outstanding achievement. Greg has co-authored many optical trainings and seminars, presenting them nationwide for the industry as an ABO Speaker and Certified Optician.

Sunday July 10, 8:00-9:00 am
Meeting Today’s Competitive Challenges
(ABO and CPC credit available)
In the practice of Opticianry we offer the patient solutions to their visual needs. We need to take a step back and realize that some of yesterday’s solutions are the cause for today’s problems. The industry is changing and we must change our perspective, office procedures, Eye Care Professional interaction with staff and patient and deal with the technical advancements of today and a better educated consumer.

Sunday July 10, 9:00-10:00 am
Multiple Pairs For Multiple Needs
(ABO and CPC credit available)
Reception uses strategies to position the patient for a visual solution before and upon arrival. Doctor does a great exam, but also recommends and prescribes for a visual solution. Dispenser closes out the visual solution by building on the previous positioning, and making an integrated multilevel presentation that includes the recommended and prescribed elements along with a packaged price ( which takes advantage of insurance coverage and multiple pair discounts ) for the whole package.

Sunday July 10, 10:00-11:00 am
Raising The Bar on Polarized Lens Technology
(ABO and CPC credit available)
This course explains the importance of Polarized technology in the daily lives of our patients and the health and safety benefits. The new updated technology is reviewed and the technique and methods of offering the best outdoor visual solution are presented.

Sunday July 10, 11:00-12:00 noon
PAL Troubleshooting
(ABO and CPC credit available)
The process begins with the prescription with the verification of the Distance
and Near Rx. The other key components required are the fit, measurements
(PD, fitting height and frame fit). The importance of frame adjustment is
stressed in regards to Vertex Distance, Pantoscopic tilt and face form. The PAL
Design choice, the education and being proactive in asking for patient input are also covered as a part of the troubleshoot.

Marcy Rose, OD FCOVD

Dr. Rose earned her Bachelor of Science degree from Ohio University and her Doctorate in Optometry from The Ohio State University College of Optometry. She is a Fellow of the College of Optometrists in Vision Development, an accreditation that confirms her expertise in all facets of optometry, including vision therapy. Dr. Rose has practiced optometry in Colorado since 1984, and is a current member/past director of the Colorado Optometric Association. Active with several volunteer organizations, she is the mother of two young daughters.

Saturday July 9, 12:00-1:00 and 3:00-5:00 pm
Overcoming Math Problems with Vision Therapy (Parts I and II)
We will learn to evaluate the visual skills necessary to succeed in math. This will be followed by a presentation of specific vision therapy techniques that assist in integrating visual perception, visual memory, logical thinking and problem solving.

Mitchell Scheiman, OD

Dr. Scheiman is currently a Professor of Optometry, and Director of the Pediatric and Binocular Vision Programs at the Pennsylvania College of Optometry at Salus University. In the last ten years he has spent the majority of his professional time as a researcher involved in randomized clinical trials. He was the Study Chair of the Convergence Insufficiency Treatment Trial that was completed in 2008. His specialty areas are pediatric optometry, binocular vision and vision therapy. He has published over 135 journal articles and has written four textbooks. He is a Diplomate in Binocular Vision, Perception and Pediatric Optometry in the American Academy of Optometry. Dr. Scheiman also maintains a private practice in which he specializes in vision therapy.

Saturday July 9, 5:30-7:30 pm
Evidence Based Treatment of Convergence Insufficiency
Results from recently completed randomized clinical trials of treatments for convergence insufficiency are reviewed. Based on this information an evidence-based treatment approach is presented along with details about clinical application. The diagnostic evaluation of convergence insufficiency is also reviewed.

Jennifer Simonson, OD FCOVD

Jennifer S. Simonson, OD, FCOVD is the clinical director of the Boulder Valley Vision Therapy Center. She is a graduate of the Ohio State University College of Optometry and a Fellow of the College of Optometrists in Vision Development (COVD). She is a member of the Colorado and American Optometric Associations and the Optometric Extension Program. Dr. Simonson was the recipient of the 2007 Colorado Young Optometrist of the Year. Dr. Simonson enjoys public speaking and co-founded a visual development study group in 2003. Dr. Simonson is an adjunct clinical instructor for the Illinois College of Optometry. Her primary interests in practice include pediatric vision care, vision therapy, sports therapy, and vision rehabilitation.

Saturday July 9, 4:00-5:00 pm
Keep Your Eyes on the Road: Vision's Role in Driving
(CPC credit available)

This course covers recommended testing for patients having difficulties with driving: acuity, contrast sensitivity, depth perception, and peripheral vision. It will cover the education of patients of the visual requirements for driving in the state of Colorado and lens product recommendations.

Glen Steele, OD FCOVD

Dr. Glen Steele is a professor at the Southern College of Optometry in the Pediatric Service and also a private practice emphasizing the vision care needs of the infant and child. A past president of both the College of Optometrists in Vision Development and the Optometric Extension Program Foundation, he is currently chair of the InfantSEE® Committee. He has lectured extensively throughout the USA and internationally in the area of infant vision development and care.

Saturday July 9, 9:00-12:00 am
Vision Development in the Infant and Toddler
Vision is critical to all areas of development and learning. The effective and efficient use of vision, including visual function and visual perception, is learned and follows a developmental progression. Clinical observations, testing and management of these issues will be discussed.

Thomas Theune, OD FAAO

Thomas Theune, O.D. is in private practice as a low vision specialist in Colorado Springs, Colorado. A 1985 graduate of Indiana University School of Optometry, Dr. Theune practiced primary care optometry in Colorado Springs for seven years. After being diagnosed with Retinitis Pigmentosa and experiencing his own vision loss, he chose to specialize in the field f low vision. Dr. Theune uses low vision devices and adaptive technology on a daily basis and has evaluated thousands of visually impaired patients.

Sunday July 10, 8:00-9:00 am
Continuing the Care for Your Visually Impaired Patients – Early Intervention
(CPC credit available)
This lecture presents pertinent information that all primary care optometric technicians may use to provide improved care for patients who are dealing with early, near-normal (20/25 - 20/60) vision loss. Strategies will be discussed as to the best way for primary care optometry offices to keep their patients reading, safely driving, and continuing as independent lifestyle, all of which leads to an improved quality of life. Strategies will also be discussed to improve the office setting to assist those with needs of the ever-increasing number of visually impaired patients. Hands-on experiences with optical and electronic magnifiers will proved a more meaningful experience for attendees.

Bob Tucker

Bob Tucker has a passion for helping people in the optical industry increase their knowledge. He has been the field about 25 years and have worked in the retail and wholesale areas. He recently spent a year as a trainer for Essilor of America working with laboratories around the country. He has been ABO certified for 12 years and received his Advanced certification in 2007. He plans to complete his ABOM in 2011.

Saturday July 9, 9:00 - 1:00, 3:00 - 5:30
ABO Review Course
PLEASE NOTE: You must be registered for the Para Program and pay the additional ABO course fee to attend these classes.

The ABO review course covers most of what is needed to pass the ABO national exam. A book will be given to participants and has over 300 review questions to assist studying. The following topics will be covered: anatomy, prism, power, lens fitting, adjusting, tools, refractive errors, lens styles, and lens materials.